DESIAR (DES-E-AIR) is under the direction of Founder and Creative Director Jamal Robinson. In 2008, Robinson used a pair of his sunglasses and enhanced the lenses with Swarovski Crystals beginning the Desiar story. Using unique materials such as Swarovski Crystals, everywhere Robinson wore his enhanced sunglasses people would “desire” the design. That desire was the foundation where the name, DESIAR was derived. A few years after the launch of DESIAR, Jamal Robinson teamed up with Miguel Pink, a creative entrepreneur from Toronto, Canada, to expand the Brand on an international level and continue the successful growth of DESIAR EYEWEAR. Some Celebrities seen wearing DESIAR over the years are Brody Jenner, Soulja Boy, Waka Flocka Flame, and Sean Johnson.
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